模块四 Unit 1 advertising
1. All of us have been a________ that ads play an important role in our daily life.
2. They made a c______ that this type of digital camera was of high quality.
3. His lie was so touching that many of his friend f_____ for it.
4. This new kind of computers are so small and light that they are c ______to carry about.
5. His unique a__________ to the problem was thought highly of by the teacher.
6. Many young people like his songs, that is to say, his songs a_______ to young people.
7. He p________ me to go shopping and I bought a big pack of goods.
8. Your job is p________ the new product to make it known to consumers.
9. That hotel is famous for its fine s______. The waiters and waitresses are friendly and polite.
10. Some commercial ads don’t tell the truth, so be s_______ about them.
He _________ me to ______ ______the idea of dropping the experiment.
She always _______ ________ how to do more for the motherland.
Let Harry play with your toys as well, Clare---you must learn to ________ _______ your brother.
If you want to __________ __________, you must decide _______ ______________ you want to use.
A good teacher will try lots of different ways to _______ _________ _________ __________ to the students.
Nell did not _______ __________ Joe’s story about being a jet pilot.
I’m _________ _______ ____________ ___________ matters of this sort.
We’re ______ _______ ________ in a flat for the moment, but we may want to _______ _____ a house soon.
Consumers must learn to _________ themselves ________ _________ __________ about products or services.
________ _______to remember to turn ______the light and lock the door when you leave.
be meant to, play tricks on, be proud of, be satisfied with, connect … to, encourage sb. to do, provide … for, lead a … life, share …with, appeal to
1. I ________ a room ________ my friend Jack while we were on holiday last week.
2. The advertisements with famous film stars _______________ young people greatly.
3. He _______ very ______________ having a friend with such noble ideas.
4. If I could get work I should be only too willing to __________ food and clothing ________ those poor children.
5. During the war time, people in that country _____________ rather miserable _________.
6. The experiment __________________ test this theory.
7. I ________ not at all ______________ my present job because of the low salary.
8. His words _____________ me ____________ work even harder.
9. When I dialed the number, I was again _______________ the wrong person.
10. He was always __________________ others, so he was unpopular among his classmates.
Experts have confirmed youngsters who use Face book(
) do worse in exams.
For the study, the researchers quizzed 219 college students about their study habits and the time they spent on Face book. They found that 65 percent of Face book users used the net daily, often checking it several times to see if they had received new messages. The study said that 68 percent of students who used Face book didn’t perform as well as those who did not use the site.
Surfing on Face book can swallow up(
) hours of study time. University student Daisy Jones, 21, said: "I was in the library trying to write a 2,000-word essay when I noticed my Face book habit had gotten out of hand. I couldn’t resist going online. You do that, then someone’s photo catches your eyes. Before you know it, a couple of minutes have turned into a couple of hours and you haven’t written a thing."
While they focused on Face book, the findings are also thought to hold true for other social networking sites.
A research by the National Literacy Trust recently showed that one in five youngsters aged seven to 15 never read books outside school because websites and blogs are becoming their reading matter of choice. Pupils ranked social networking sites, blogs, general websites and magazines above books in a survey of their reading habits. Research has also shown that youngsters are spending up to six hours a day in front of a screen.
However, students appeared to ignore the effect of going online on their study performance. The majority did not feel it had an impact on their work.
A spokesman for Face book said: "There is also research that shows the benefits of services like Face book. It’s in the hands of students, with the help of their parents, to decide how they spend their time."
1. What’s the main idea of this passage?
A. study shows pupils who spend time on Face book do worse in exams.
B. People who spend more time on Face book spend less time reading.
C. Websites and blogs are becoming student’s reading matter of choice.
D. The usage of Face book among younger children is high and growing.
2. The third paragraph is developed by ________ in structure.
A. example B. argument
C. description D. analysis
3. What’s most students’ attitude towards the result of the study?
A. Contrary. B. Supportive.
C. Understandable. D. Uninterested.
4. According to Facebook’s spokesman, which of the following is TRUE?
A. Face book doesn’t accept the result of the study.
B. The result of the study is good for students.
C. Students are to blame for their poor performance in study.
D. It’s parents who decide whether students should be allowed to use Face book.
Guinness World Records, known until 2000 as The Guinness Book of Records(and in previous U.S. editions as The Guinness Book of World Records), is a reference book published annually, and contains an internationally recognized collection of world records —both human achievements and the extremes of the natural world. The book itself holds a world record, as the best-selling copyrighted series of all time.
However, several world records that were once included in the book have been removed for ethical (
) reasons. By publishing world records in categories(
), the book encourages people to try to beat that record, and pays no attention to health and safety. For example, following the publication of a "heaviest cat" record, many cat owners fed their pets beyond the bounds of what was healthy; this is an example of the entries that have been removed. In 1991, the book also dropped records within the "eating and drinking records" category of its Human Achievements section, over concerns that potential competitors would harm themselves, and expose the publisher to litigation(
). These changes included the removal of all liquor, wine and beer-drinking records, along with records for eating such unlikely things as bicycles and trees. Other records, such as sword swallowing and rally driving (on public roads), were closed to further entries because the current record holders had performed beyond what were considered acceptable levels of human tolerance.
There have been examples of closed records being reopened, however. For example, the sword-swallowing record was listed as closed in the 1990 Guinness Book of World Records, but the Guinness World Records Primetime TV show, which started in 1998, accepted three sword swallowing challenges (as did the 2007 edition of the Guinness World Records).
Chain letters are also forbidden. According to the book’s publisher: "Guinness World Records does not accept any records relating to chain letters, sent by post or e-mail. If you receive a letter or an e-mail, which may promise to publish the names of all those who send it, please destroy or delete it; it is a trick."
5. This passage is mainly about _______.
A. how many kinds of records Guinness World Records has
B. ethical issues and safety concerns related to Guinness World Records
C. the history of Guinness World Records
D. Guinness World Records in overview
6. What is the main purpose of the first paragraph?
A. To put forward the main idea of the passage.
B. To tell the readers that the name of the book has changed.
C. To indicate that Guinness World Records is a famous book.
D. To encourage people to read Guinness World Records.
7. Guinness World Records has decided to remove some records because the following BUT ____.
A. the records are too difficult to break
B. the records are considered to involve immoral actions
C. some aspects of trying to break them are dangerous
D. some items are considered beyond acceptable levels of human tolerance
8. From this passage we can infer that ______.
A. sword swallowing will forever be closed to further entry
B. the item about the fattest dog can be found in the present book
C. the editors of Guinness World Records don’t want readers to write to them
D. the record related to rally driving can still be found in the book
Good communication is vital in modern society. We know that much of the communication is unspoken. Consciously or unconsciously, we show our true feelings with our eyes, faces, bodies and attitudes. Your good qualities can make good communication. The personal qualities include: physical appearance, energy, rate of speech, pitch and tone of voice, gestures, expressiveness of eyes, and the ability to hold the interest of others.
What should we do so that our communication will be effective? Here are my suggestions.
Firstly, you should be yourself. The trick is to be consistently you, at your best. The most effective people never change character from one situation to another. They’re the same whether they’re having a conversation with their close friends, addressing their garden club or being interviewed for a job. They communicate with their whole being.
Secondly, whether you’re talking to one person or one hundred, always remember to look at them. Don’t break eye contact while talking. As you enter a room, move your eyes comfortably, then look directly at those in the room and smile. This shows clearly that you are at ease. Smiling is important. The best type of smile and eye contact is gentle and comfortable, not forced.
You should also absorb other people before showing yourself. You can’t learn anything when you talk. When you attend a meeting, a party or an interview, don’t immediately start throwing your opinions. Stop for a second. Absorb what’s going on. What’s the mood of the others—are they down, up, happy, expectant? Are they eager to learn from you, or do they show resistance? If you can sense what’s happening with others, you will be better able to reach them. So, listen before you talk.
The fourth suggestion is that you focus your energy. How do you get your energy up? Before the meeting, collect your thoughts about the goal of the meeting—yours and the other’s. Once you go through the doorway, no longer think about yourself. Focus on the person you are meeting to find out what he is interested in. Properly collected energy comes across when we sincerely believe something. When you speak with energy, you are involved with your audience and your message. You create an air of certainty. The audience may disagree with you, but they can’t question your belief.
Lastly, I would like to remind you that you should lighten up. Take a good hard look at your self. Do you say “I” too often? Are you only concentrated on your own problems? Do you complain frequently? If you answered yes to even one of these questions, you need to be more relaxed.
How to communicate (71) ▲
Always be the same and communicate with your whole being.
Change character in (72) ▲ situations.
Use your eyes and smile
Make direct eye contact.
Present a gentle and comfortable
(73) ▲ .
Break eye contact.
(74) ▲ yourself to smile.
Stop for a short time to know the others’ mood and what is happening with them.
Begin your talk immediately.
Remain (77) ▲ and think clearly and carefully before the meeting.
Focus on the person you’re meeting.
Think about yourself.
Try to be (78) ▲ .
Say “I” too often.
Concentrate on your own problems.
Make too (79) ▲ complaint.
Good communication (80) ▲ on good personal qualities.
1. aware 2. claim 3. fell 4. convenient 5.approach 6. appeal 7. persuaded 8. promoting 9. service 10. smart
1. persuaded, give up 2. thinks about 3. share with
4. attract customers, what approach 5. get his meanings across 6. fall for
7. used to dealing with 8. satisfied with living, move to 9.protect, from, untrue claims 10. Be sure, off
1. shared with 2. appeal to 3. is proud of 4. provide for 5. led a life
6. is meant to 7. am satisfied with 8. encouraged to 9. connected to 10. playing tricks on
1-4 AAA A 5-8 BCAD
7 1. effectively/well 72. different 73. smile 74. Force 75. talking 76. energy
77. calm 78. relaxed 79. much 80. depends
79. regularly 80. rules